Productivity
Branding
Just because we’re soloists doesn’t mean we shouldn’t think BIG
What do soloists have to offer the big end of town? Well, our ability to innovate and provide creative solutions to big problems is...
Branding
My business name blooper
I have a confession to make. In my last business, I made a fundamental business name mistake. Let me explain. What does the word...
Branding
Did you know you can trademark smells, sounds, shapes and colours
It’s not just logos, business names and tag lines that can be trademarked. You can also register original trademarks through fragrances, audio, shapes and...
Branding
Communicating with style: How to create your professional image
Consistency in your communications is the critical ingredient for a professional image. Using a good ol’-fashioned style guide will help you stay on track....
Branding
Build brand awareness by being consistent
The most successful brands maintain consistency across their marketing materials to ensure their message sticks. Be consistent in the following key areas and you...
Branding
What’s in a name? Your name means everything on the internet
Head to Google and type in your full name. It’s YOUR identity. But you might be surprised as to who claims it and how...
Branding
Do you know about the predesigned website template trap
Some predesigned website templates act as a handy framework for you to simply insert your branding. Others pretend to BE your branding – and...
Branding
