Digital marketing
Digital marketing
Why your business must have a TikTok strategy in 2022
As TikTok‘s popularity continues to rise across all age groups and demographics, businesses who want to leverage social media and really connect with their...
Digital marketing
The phenomenal rise of TikTok – where did all these young ‘influencers’ come from?
With the phenomenal rise of TikTok has come another notable rise – that of the social media influencer. Business coach and social media strategist...
Public relations
How using social media effectively can reinforce your PR campaigns
A great public relations campaign can be quickly undermined by different messaging on your social media platforms. Kathryn Van Kuyk and Anthony Caruana, co-founders...
Soloist stories
From spare room to boom! How WAVES have nailed their niche and found success
When WAVES co-founders George and Olivia Kazma kicked off their side hustle selling new-release sneakers, clothing and accessories from their spare room in 2020,...
Marketing
Join the party! 5 social media trends you’d be wise to embrace in 2022
As 2022 rolls on, some social media marketing trends are beginning to stand out as outliers as businesses battle it out to be noticed...
Business purpose
5 ways to be more present and engaged with your business and customers
After suffering through the pressures of the pandemic for so long, it’s no wonder so many small business owners are feeling fatigued, with little...
Digital marketing
Want to make your social media really work for your business? Here’s 6 hot tips
So you’ve read 100 articles about social media and how to make the most of it for your business. They mostly say the same...
Digital marketing
Social media tips from two Aussie businesses who not only survived, but thrived through the pandemic
When the pandemic hit and businesses began to struggle with staff and stock shortages, cashflow issues and sudden lockdowns, it took some outside-the-box thinking...
Millenials checking their social feeds.
Digital marketing
