Soloist stories
Branding
The five top things that make a great brand origin story
The ability to tell a story is a valuable skill, especially in business. The elements of a good story are the same whether you...
Business psychology
How to overcome imposter syndrome and become the business consultant you want to be
The major thing holding back talented potential business consultants is not a lack of expertise, skills or connections – it’s actually imposter syndrome, writes...
Soloist stories
Soloist spotlight: Wendy MacManus, Wendy & Holly Shoes
In February 2010 bookkeeper Wendy MacManus embarked on a much-needed holiday overseas to unwind and de-stress from the long hours, and boring, unfulfilling desk...
Branding
The 5 best business slogans
Slogans come in different shapes and sizes, but not all of them are right for your business, and some could spell disaster. How do...
Branding
