Should your blog be your business website?
Should your blog be your business website, or be added to your main business website? The answer is in this article.
The question of ‘Should your blog be your business website?’ or just be added to your main website is an important, if subtle question.
Everyone has a website or knows they need one.
You probably know that just a ‘brochure’ website, with a list of your products and services and a short description of your business is not good enough anymore.
If a website is going to perform for you – and by perform I mean attract traffic and convert customers – you need a dynamic platform.
A blog is a ‘plug and play’ social solution
As a blogger myself I always advocate you forgo any boring brochure website and instead use the blog as your main business platform.
You can and should include elements like a list of your products/services and an about section, but these can be incorporated into pages on your blog.
"If a website is going to perform for you – and by perform I mean attract traffic and convert customers – you need a dynamic platform."
You may not realise this, but blogs actually started the social media revolution. Twitter, Facebook, YouTube and all the similar social sites came after blogging.
Blogs introduced concepts like interactivity and two way conversations through comments. Although not quite as prevalent as in recent years, bloggers by nature look to interact with other bloggers and share each other’s content.
Blogs also made publishing online content as easy as writing an email. Using the WordPress blogging platform any person with basic web skills can post content and share videos, audio and pictures.
WordPress is also supported by many plugins, which allow you to easily integrate your social profiles into your blog and vice versa.
Think of your blog as your hub
To succeed online today your website can’t be an island. You have to publish your own content, but you should spend equal amounts of time participating in communities, connecting with other leaders, buying traffic and expanding your circle of influence.
Look at your blog as your central hub, your home; where all your value is and where you cement relationships with potential customers. It’s where you first publish and share content from, and where you bring people back to.
You might use all kinds of marketing mechanisms, such as a Facebook page, YouTube channel, podcast on iTunes, Pinterest Board, Slides on Slideshare, guest blogging on other websites – with every one of these tools all pointing back to your blog.
There is no better publishing platform built to integrate into everything else online, and easily share your ideas, than a blog.
The big picture
- My blog is where I create and publish value for my target audience.
- Social channels, Google and paid advertising is how I distribute my value to reach new people.
- My email list is an invitation to receive more value from me.
- I use my blog and email list to offer products and services that I charge money for, which provide even more value.
- I continuously improve each element above to grow my business (a process known as Kaizen).
I’ve provided a very basic template for a powerful blog-based business. As you can see, your blog is the only website you need, and should be your central hub. Here’s to your blogging success.
What are your thoughts… should your blog be your business website?