Writing for social is the last thing on your mind when you’re a small business owner, isn’t it? Especially when you’re flying solo.
Writing for social is the last thing on your mind when you’re a small business owner, isn’t it? Especially when you’re flying solo. Yet it’s one of the best ways to make new connections for your business.
It’s a catch 22 though: to keep your business running you need to stay in front of your customers — and prospects. Well, here are 3 ways to create social posts that will make it worth the time (including real examples from small business owners):
3 social media tips to try for your business
1. Make a short video
People love watching videos. For example, this 50-second video by Nick from Simple Property Investment got far more views and comments than any other post on his LinkedIn feed. The video spread beyond his own network.
He simply listed 4 great outcomes for property investors as a result of the recent Victorian election.
Photo: Nick created a short video people loved.
Source: Simple Property Investment LinkedIn page.
2. Give people incentives to share
Incentives give people a little push to do something they may not usually do. For example, Wendy from Wendy and Holly Shoes wanted to build her mailing list and build more awareness of the brand.
She ran a competition where customers had to sign up to the mailing list and upload a photo of their little ones’ tootsies — they could win 2 pairs of kids shoes. Customers took the effort to take beautiful photos and shared them on Wendy’s Facebook page.
Photo: Wendy’s competition gave people an incentive to share.
Source: Wendy & Holly Shoes Facebook page.
Photo: Photos shared by Wendy’s prospects.
Source: Wendy & Holly Shoes Facebook page.
3. Ask other people to share
Tatyana from Kawaii Drawings, regularly asks course participants to share photos of their drawing on her private Facebook page. Social sharing increases participation — and saves Tatyana from creating every post.
Course participant, Poorna happily shared the post below with the group.
Photo: Tatyana’s customer shares drawings.
Source: Kawaii Drawings Facebook group.
Summary
You’ve worked hard to build your business. More people need to know what you do. Why you do it. And how well you do it.
To recap, here are 3 ways to create social posts that grab people’s attention when you’re a busy small business owner:
- Ask others to share
- Make a short video
- Offer incentives
What other posts have worked well for your business? Please share.
Photo credit: Illustration by Cynthia Marinakos
This post originally appeared on Flying Solo on September 18 2019 and was updated on December 31, 2021.
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