Any business owner will tell you about the importance of leads and lead generation. Why are leads important? It’s a simple equation: the more leads you have, the higher the probability of converting more leads into customers.
In other words, almost every customer was once a lead. Your website is where you have displayed all of your products and/or services, but how do you raise the number of leads to your website and then leverage those leads? Below are five tried and tested strategies for generating more leads to your website:
Make sure your site is mobile-friendly
For operations small and large, a website is often the first point of contact that a prospect has with your business. This means that a user’s first impression of your website can have a massive effect on your business. Having a mobile-friendly site is paramount because if your information is not laid out in an easily accessible way, potential customers will be unlikely to remain on your page for long. It is especially important now given that many more people are accessing the internet using their smartphones rather than their laptops/desktops. If you have ever accessed a website on your mobile device which was not optimised for mobile, you know that the experience is time-consuming and frustrating. For many small, particularly e-commerce, operations experiences like this can be fatal to your business. To make a user’s experience even more seamless, you should also opt for mobile-friendly lead generation forms including signing up for email updates or newsletters. Thankfully, there are affordable ways of switching to a mobile-friendly site depending on the platform and design of your site. This way, you are retaining and generating more leads without emptying your pockets!
Make a call-to-action button for your landing page
A call-to-action (CTA) is a link that users can click on which will guide them to the next step. For businesses, examples of “the next step” can include anything from filling out a lead generation form, to signing up for a service. Theoretically, you can place a CTA anywhere on your website, but positioning is often as important as the language you use. For instance, if the CTA is not fulfilling the need or desire of the moment during your user’s journey across your page, they will ignore it and possibly not move forward. Additionally, a CTA needs to be action-oriented and use persuasive text. You can do this by emphasising the convenience of the product/service, a possible free trial, and a customer’s ability to cancel at any time if they are not satisfied.
Let people find you through local business directories
Business directories are a fuss-free way to generate leads. They take very little time to set up and are already organised and segmented by niche and other parameters. This means that potential customers can easily find your information and access your website. Also, business directories include much more of your information including your phone number and local address which gives potential leads even more avenues to reach out to you. Local business directories are particularly useful because they are geographically targeted to customers in specific areas. Local business directories are not only a great way of generating leads to your website, but also managing your reputation in your area—a detail that is especially significant for small business. Potential customers will be able to find you, read reviews about you, and follow the link to your website, all with just a few clicks of a mouse!
Deliver a live chatbot
There are a plethora of benefits to using a live chatbot on your website—they are a convenient tool for both the customer and the business. For the customer, live chatbots deliver 24/7 support and for the business, it frees up time spent dealing with repetitive questions and tasks. As it specifically relates to lead generation, chatbots provides real-time assistance which can often lead to closing sales more quickly. Especially when you’re offline, chatbots automate the sales process which in turn maximises the effectiveness of lead generation. There is little benefit in generating a large amount of leads if you can’t make the most of them. Chatbots make this possible even when you are incapable due to time and other constraints. One way to maximise lead generation using chatbots is to ask your users questions before the conversation commences. This way, regardless of the results of that conversation, you now have the user’s information and can use it later for sales or marketing purposes.
Make leads into customers
A customer who purchases immediately is a rare occurrence. For this reason, you need to ensure that your website captures their information on their first visit to your site or as quickly as possible. This way you have the ability to reach out to them with promotional and informational materials that will help influence their decision. Getting their email is important because, unlike a call, an email doesn’t require the prospect to answer immediately. This allows you to educate your prospect on the value of your product and/or service without running the risk of scaring them away. The point is, getting the lead is only the first step. Reaching back out to your prospects and establishing a relationship is necessary in order to convert those leads into paying customers.