Business transparency: All puff, no substance

- November 2, 2009 < 1 MIN READ

Previously I wrote a piece on common mistakes with online business websites and took a swipe at ugly sites designed purely to hook people in. I copped some flack and was accused by some of being precious and superficial.


I recognise that I am at times both of these things and feel a degree of the criticism was fully justified. You can view the comments here, including the one that unwittingly nailed my appearance (if not my choice of coffee) to a tee. I thought it was hilarious.

Anyway, I’m not averse to stirring up opinions, so here I go again, this time about business transparency.

There is little doubt in my mind that following the GFC, the business landscape will have changed irreversibly. I hope so anyway.

I believe businesses that are not prepared to be fully transparent will suffer the consequences.

Shysters, rogues and fools will be paraded and mocked and those involved in activities that add nothing to or even damage society, will be openly criticised. This is happening already, thanks to social networking.

Want more articles like this? Check out the business values section.

Thankfully as the business owner, each of us is the decision maker and the master of our own destiny.

As we hurtle towards the start of another year, let’s vow to make our own choices carefully whilst doing our bit to support those who deserve it. We should avoid the meaningless lure of the newest and shiniest.

I don’t know about you, but if I see a slick offering yet cannot see clearly who is behind it, I figure someone or something is being concealed.

Come out, come out whoever you are, or I fear you’ll disappear.

Thoughts, comments, minor abuse? Let me have have your thoughts on business transparency.


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  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"