When it comes to marketing your business, the platform and channels you use are integral to your success.
A recent study by BBC Storyworks revealed four in ten Australians think a business is positively or negatively affected by the marketing channel it appears on.
This means business owners need to pay particular care to the platforms they use for their branded content.
Watch the video to find out why:
This video originally appeared on Kochie’s Business Builders.