There’s nothing like running a solo business to ruthlessly expose our strengths and weaknesses. We try to juggle all the balls and wear all the hats, but inevitably we’re good at some things, not at others.

So how should we handle our strengths and weaknesses? Conventional wisdom states we have to work on our weaknesses. They can be transformed into strengths by way of perseverance. The harder the endeavour is, the more rewarding you’ll find it. 

But when, exactly, are you allowed to say enough is enough? When do you admit that you’re not making headway, just swimming against the tide? 

Frustrating endeavours are only rarely opportunities in disguise. More often, they are energy zappers and soloists need to protect their energy with all their might. 

Examples of energy zappers in your solo business are easy to identify as they often take the form of tasks you hate. Disliked tasks get procrastinated over, are sources of guilt…and, when they’re eventually done, are likely to get stuffed up. 

Instead of mooning over Excel or staring at the phone, why not pay a fellow soloist to do your books or your cold calling? 

Liberating yourself from such tasks means the job gets done well, and you’re able to spend time doing something that plays to your strengths. 

Want more articles like this? Check out the business psychology section.

Also, those who consistently listen to their hearts when it comes to gauging strengths and weaknesses have far better self-awareness than those who plug away. 

Getting help from others does not make you a loser, it makes you one smart solo cookie. 

Do you think it’s better to work on your weaknesses or give them a wide berth? Let us know how you deal with your strengths and weaknesses by posting a comment below.