Identify any changes in the market following an emergency situation, and assess the impact of these changes on your business.

Emergency management & recovery | Reassess the market

Identify any changes in the market following an emergency situation, and assess the impact of these changes on your business.

For example, if your neighbouring retailers or offices have also been affected and they are your key customers, the demand for your products may decline. Alternatively, there could be an increase in demand if you provide essential products such as basic staple food items.

Whether these changes are temporary or permanent, the way you react and adapt could make a big difference to your business.

Think about what you need to do to adapt to these changes. This may be an opportunity to move location, start trading online, or change the key products or services you offer.