What is an app?
The word ‘app’ is short for the word ‘application’. An application is a broad term referring to a piece of software – desktop or web based.
Why are apps useful?
Knowing how to run, promote and maintain your business requires the right tools. These small business apps will save you time while helping you make better decisions.
Here they are!
- Google analytics: This is a must for any soloist with a website. Analytics is a tool that helps you keep track of people visiting your website, how they reached your website and what they did while on it.
- Todoist: This is a great productivity tool that helps you prioritise different tasks and projects on a daily, weekly, and monthly basis.
- Air tasker: Sometimes it makes more sense to outsource tasks. The Australian-based Airtasker is a marketplace that helps you find people to get those jobs done, whether online or offline.
- Evernote: If you’ve ever felt the pain of stumbling upon a great website only to later forget it, this app’s for you. Evernote lets you organise and put everything in one place – whether it’s an idea, a website, an article or even a picture.
- Google alerts: Allows you to receive alerts for new content that may be of interest. It can be particularly useful for monitoring anything that is said about your business online. It’s also a great way to keep an eye out for any news and updates in your industry.
- Google Keyword Planner: Allows you to see what keywords your customers are searching for in Google. When it comes to keyword research,this program is an online marketer’s bread and butter. It’ll help you better optimise your website, create better content and find new opportunities online.
- Moz Tools: Moz has a suite of both free and paid SEO-related tools that will help you manage your website’s organic presence.
- SEM Rush: This is another SEO and SEM-related tool but worthy of a mention. It’s a great program that helps you keep track of and size up your online competitors.
- Balsamiq: Helps you easily create web mock ups in order to sketch out new ideas and brief designers.
- Olark: Getting people to your site is only half the battle, the other half is converting them into customers. Olark lets you live chat with visitors who are currently on your site, which builds trust through quality customer service.
- Dropbox: Is a cloud-based storage application that gives you peace of mind in knowing that your work is backed up and can be accessed anywhere.
- Fresh Books:A very handy accounting tool that takes care of all the tedious things such as time expense tracking, invoicing and billing.
- Hoot Suite: An excellent program for managing your social media efforts across multiple platforms.
- Mail Chimp: With email marketing proven to be one of the strongest channels for selling products and services, you really should be building up a database.
- Lawpath: A website dedicated to helping Australians get access to affordable legal services. You can get 30 minutes of free legal advice and also have access to a range of legal document templates.
Want more articles like this? Check out the business technology section.
There are so many applications out there designed to make your life easier. If something is affecting your work, chances are there’s an app solution for it.
What are your soloist app recommendations?