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Get out of your comfort zone!

- January 20, 2007 2 MIN READ

Comfort zones are insidious. They keep us doing the same old things, the way we’ve always done them. After all, when was the last time you thought about taking your business to new and heady heights, but didn’t actually get any further?

Don’t worry, you are not alone.

There are plenty of business owners out there who let their brains stand in the way of fundamental changes in their business.

When we consider dramatic change, we either think that we can’t do it or claim we don’t know how to do it.

Sound familiar?

If you want to do more than grow incrementally then you need to practise some radical thinking.

It’s pretty easy to set a goal of selling 10% more or getting five more customers. This is what I call an incremental target, meaning ‘just a little bit more than last time’. This is better than not having any targets, but it does tend to leave you well inside your comfort zone.

Let’s talk instead about radical targets.

To achieve a radical target implies completely altering the way things are done and introducing a new paradigm into the business. To set a radical target you need to make a leap of faith and suspend the part of your brain that tells you that you don’t know how to achieve it.

Setting radical targets that you don’t know how to meet can result in creative and out of the box solutions. It’s unlikely that you’ll achieve these without major changes to the way the business is run. And that’s the whole point. This ongoing search for innovation and different approaches can keep the business fresh and a step ahead of your competitors.

Want more articles like this? Check out the setting business goals section.

Here’s some examples of radical targets to inspire you:

  • Double the net profit of the business within 12 months;
  • Become internationally known as a specialist in your field;
  • Shift the business model from 100% face-to-face to 80% web enabled;
  • Create a product set that generates enough passive income to sustain you and is completely automated and online.

Now that you’ve set your radical targets you can start imagining how to make them happen.

This will force you to totally rethink aspects of how your provide your product or service.

Start with an open mind. Just because you’re not sure how to achieve it doesn’t mean it can’t be done. If you even get half way to your radical targets, you will be a much further ahead than if you had never set them.

Expand your world, get out of your comfort zone and aim to set at least two radical objectives in your business plan.

If radical thinking has helped you and your business, tell us via the comments.