Marketing

How a squeeze page can fill your sales funnel

- February 5, 2018 3 MIN READ

How a squeeze page can fill your sales funnel

It’s simple. The more customers and subscribers you have, the better it is for your business. However, the vast majority of people that visit your website will leave and never come back. While this isn’t great when it comes to sales, there is one way you can narrow the odds. The answer? Squeeze pages. Let’s look at what squeeze pages are, why they are so important, and how to create them.

What is a squeeze page?

Essentially, a squeeze page is your “online salesperson” – its main objective being to get visitors to buy something or take a specific action. These pages have specific design and copy elements that support this objective, here are a few examples to give you a visual concept.

The aim is to entice visitors to opt-in to an email or subscriber list to get more information about your product or service featured on the squeeze page. Your offer should be exclusive, valuable, and irresistible enough to justify the need to ask people for their personal information.

Why are squeeze pages so important?

As an important lead generation tool, a squeeze page can help your business increase its readership or subscriber base of your blog, get repeat visitors to your website, build lasting relationships with customers, and ultimately, boost your conversions. It can also help you create a dedicated audience for your marketing efforts. For example, you could use Facebook’s email targeting feature with Custom Audiences. This allows you to remarket to Facebook users whose registration emails match up with the addresses you provide. This means you can show ads specifically to the custom audiences you create from your email lists.

So what can you offer on a squeeze page? Depending on what asset will be most valuable to your visitors, you could feature an eBook, whitepaper, infographic, newsletter, video or webinar, free report, or podcast. While there is no right or wrong offer, it’s important to understand what asset will most likely entice your visitors to give over their email address.

How do you create one?

The best squeeze pages are simple and concise. The offer should match the medium, and visitors should know exactly what to do to get the offer. Like with landing pages, the copy and design should seamlessly support this objective. To break it down, you’ll need compelling and click-worthy headlines, visuals and images that highlight the offer, as well as optimised and personalised calls to action. On this last point, you should be emphasising what you can do for them, not what they must do to get it. For example, instead of a button that says “subscribe”, you could have it read “sign me up”.

To create your designs, you can simply use pre-existing themes on your website hosting platform. You can also create them with tools such as Canva or programs like Photoshop. Don’t have the time or skills? It might cost a little more, but you can always brief the job on sites such as Freelancer.com and get developers to bid on the project.

A growth hack I recommend is to look at what major players in a similar industry are doing. Simply take their design and put your own spin on it. Large companies have big marketing budgets, so you can safely assume experts are split testing all their landing/squeeze pages to find the best performing layout. Essentially, you could bet that their designs will convert better than the ones you come up with yourself.

Ready to fill in the gaps?

Whether you’re a small business, blogger, or e-commerce company, you can benefit from including squeeze pages in your digital marketing strategy. They will help you fill your sales funnel, allow you to target and follow up with potential customers, and create a respected business that’s worth investing in.

I read all the comments, so if you have any questions post them there and I’ll personally answer you.