Attracting a loyal band of ideal customers is a recipe for long-term prosperity. Flying Solo’s Robert Gerrish and Peter Crocker give you strategies to define, attract and retain the big spenders.
What you’ll learn:
In this tutorial we give you the strategies you need to define, retain and surround yourself with profitable customers. Using the story of a major retail brand to illustrate many of the points, your presenters cite solo and small business examples to keep learning closely relevant to solo business.
How deep understanding of your market grows revenue
It’s only by truly knowing the characteristics and behaviours of your customers that you can hope to build a business around that audience. By quoting research and sharing examples, the steps necessary to begin this action are explored.
Surprising actions to attract ideal prospects
With every other competitive business challenging for attention, the demands on our marketing and relationship-building skills are growing daily. Undertaking unique activities and being creative and innovative are the heart of success.
The role of influencers (and where to find them)
Rather than employing the services of expensive celebrities, or spending fortunes on advertising, the well known brand featured in this video embraced local influencers. We explain how it’s done.
A practical exercise to help profile your ideal customers
While it’s one thing to learn new strategies, it’s another to apply them to your business. An aspect of this tutorial is the sharing of a tool to attract more ideal customers to your business.
Meet your presenters:
Robert Gerrish is is the founder of Flying Solo and presents their fortnightly podcast. He’s been a business commentator on ABC Four Corners, A Current Affair, Sky Business, Fairfax Digital, 2UE and ABC Radio and co-authored the bestseller, Flying Solo: How to go it alone in business. Read more on LinkedIn.
Peter Crocker looks after Marketing for Flying Solo and has run his successful copywriting business for over a decade. He’s created compelling sales copy for independent, SME and multinational merchants and worked tirelessly to attract ideal clients for others and himself. He co-authored the bestseller, Flying Solo: How to go it alone in business. Read more on LinkedIn.
“Fantastic webinar – really helpful! Thanks very much. I will recommend to other business owners.” – Mandy G
“This has been really excellent – thanks!!” – Adam T
“Thanks for your webinar! I watched the recording today and found it VERY helpful. Cheers! – Tressna M
“I loved the idea presented that you won’t just attract ideal customers, but everyone that wants to be that person too!” – Fiona A
“Thanks for the session. Much appreciated and very interesting. Good reminders and new ideas.” – Monica M
“Thanks very much!” – Peta C
“Thanks to you all, great webinar!” – Clare N