They’re likely customers and stakeholders so you do need to respond.
I recommend taking the time to formulate a longer term plan.
1. Set aside time with your team to consider what you WERE going to implement and announce in 2020. Use your brand values as a moral compass to assess if, what and how you may need to change course.
2. If you need to make a change, be confident that having a longer term plan for once the initial shock fades will help build a legacy from this grief and guide more sustainable operations. From today, I think you have: ⏰ 3-6 weeks to figure out what you are going to say and; ⏰3-6 months to operationalise what you are going to do.
This means that by Feb/March we should be hearing some different narratives and by June/July 2020 we should be seeing some new business initiatives. Australia is grateful and the world is watching.
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This post was published by Sarah Nelson on LinkedIn and is republished here with permission. Sarah is the founder of Sarah Nelson Advisory, she specialises in integrating brand throughout operations.