How to best support your brand when you’re grieving

- January 17, 2020 < 1 MIN READ

You know the facts – Australia is devastated by the loss of more than 2,000 homes, 20 lives and 1 billion animals. The irony of grief – such a raw and challenging experience – is that people expect to be updated about how you feel, writes Sarah Nelson.

They’re likely customers and stakeholders so you do need to respond.

I recommend taking the time to formulate a longer term plan.

1. Set aside time with your team to consider what you WERE going to implement and announce in 2020. Use your brand values as a moral compass to assess if, what and how you may need to change course.

2. If you need to make a change, be confident that having a longer term plan for once the initial shock fades will help build a legacy from this grief and guide more sustainable operations. From today, I think you have: ⏰ 3-6 weeks to figure out what you are going to say and; ⏰3-6 months to operationalise what you are going to do.

This means that by Feb/March we should be hearing some different narratives and by June/July 2020 we should be seeing some new business initiatives. Australia is grateful and the world is watching.

If you need some extra support please get in touch. hashtagleadership hashtag2020planning hashtagbrandstrategy

Special offer to Flying Solo readers:  Are you struggling to rebuild your business in the wake of our devastating bushfires? Sarah Nelson is offering aa 50% discount on her corporate consulting rate to guide how your brand and operations should respond to this bushfire and biodiversity crisis. Available as face to face workshop or discovery call. For more information please email [email protected] with Flying Solo in the subject line.

This post was published by Sarah Nelson on LinkedIn and is republished here with permission. Sarah is the founder of Sarah Nelson Advisory, she specialises in integrating brand throughout operations.

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