Building your website is just the beginning
As much as we would all like to believe the philosophy “Build it and they will come”, when it comes to website traffic, it usually does not happen like that.
Many businesses spend thousands of dollars building a website that ends up sitting dormant, generating no sales or leads. However, with good search engine traffic, you can have a sound, lead-generating website. All you need is some know-how, a strategic online plan and a good implementation strategy.
First up, before doing anything else, you should take a step back and undertake some keyword research around the specific Google search queries that people are using in your industry. You should choose the most relevant keywords for your business, which have good search volumes and low to medium competition. Each page should have one primary target keyword (the most relevant keyword to that specific content) and two or three secondary keywords.
Once you have identified the best series of search terms, you need to establish which keywords are the most relevant for each page on your website. The home page and products/services pages are the most important, they’re usually the most visited and therefore the best potential “money” pages.
Call to action
On all your pages and especially the home and products/services pages, it’s important to incorporate effective calls to actions, to encourage visitors to take the next step.
Want more articles like this? Check out the seo techniques section.
Examples of effective calls to action include:
- “Order now”
- “Call for a free quote”
- “Phone today on 1800 456”
Next, build fresh, good quality, unique content around the keywords. Try to create content for your website around typical customer questions, and incorporate your keywords naturally into your answers. By doing this effectively, prospects, customers and Google will view you as an authority in your industry.
After that, you should undertake a strategic onsite and offsite SEO campaign. On-page optimisation refers to the structure and soundness of your website. A site that has been built with sound structure will be ranked higher in Google.
Off-page optimisation refers to the multiple strategies that boost your rankings to maximise your site’s exposure. One of the current, effective offsite SEO strategies is the publication and syndication of relevant content across authoritative online platforms.
The SEO landscape has changed and one way to stay abreast of these changes is to hire an experienced professional.
In a nutshell
By stepping back and reviewing your current online business, building new and relevant content around industry keywords and backing that up with a strategic SEO campaign, your online business will go from strength to strength. You will boost your targeted Google search engine traffic, attracting more leads and customers for your business.
What are your thoughts on how to drive targeted traffic to your website?