Content marketing

How to ignite your content marketing campaign

- November 18, 2014 2 MIN READ

Website content can be created in different formats, such as images, podcasts, videos, audio and text.

Knowing who your target audience is and what they are interested in allows you to create tailored content that conveys your message, establishes your brand, and converts customer prospects into sales.

If you consistently create content that provides great value for your customers, you will build trust; and most people prefer to buy from someone they trust.

Here are some techniques to ignite and take your content marketing to the next level.

Create infographics

Infographics are detailed images that creatively represent data in a visual format. People generally love facts, figures and statistics, and infographics are the perfect medium to communicate such data.

Infographics have become increasingly popular because most people prefer a highly visual medium to large chunks of written text.

Also, infographics are more likely to be shared and become viral on social networks than ordinary text content. This can help to build your business website audience and position you as an expert in your field.

Want more articles like this? Check out the content marketing section.

Post on social media

Social media allows you to:

  • Leverage existing networks to increase the reach of your content
  • Provide a testing ground for broad marketing campaigns
  • Allow you to listen to your audience and understand what they care about

Consider starting with the top social platforms such as Facebook, Twitter, Google Plus and LinkedIn. Determine where the largest concentration of your target audience members are, then create custom content and encourage your audience to like and share it. Social media allows you to repurpose your content with a different angle each time.

Upload videos

No content has the same viral potential as video. Video is generally faster and easier to digest than text-heavy content. YouTube predicts that 90 percent of Internet traffic in the near future will be video.

Videos are a great way to narrate stories, persuade prospects, and impress your audience. Start by creating a branded YouTube Channel and cross promote it through websites, email signatures, business cards and other social channels.

Ensure your video titles and descriptions are optimised for the search engines. Annotate your videos with links to your landing page or website where further action can be taken by your viewers.

Collect email

Email subscribers tend to be a loyal audience if you provide them with regular and valuable content. If your email audience enjoys reading your free content, chances are they will love your paid offerings even more.

Another reason why you should provide great content to your email list is to ensure your message stands out and cuts through all the other messages your audience is bombarded with on a daily basis.

While these strategies can effectively improve your content marketing campaign, you’ll need to commit to a long term strategy to achieve sustainable results. Once you have identified your goals, devise and stick to a content marketing plan tailored to your target audience in order to achieve maximum results.

What content format does your audience respond best to? How do you ignite your content marketing campaign?