Two years ago we passed the point where smartphone sales overtook those of personal computers. Which means that today, customers not only expect to find your business via a search on their phone, they also expect your website to be smartphone friendly.
So really, if you’ve not recently taken the time to look at your company’s website on a smartphone and check your listings in Facebook and Google My Business are correct, now’s a good time to give this some attention!
The Facebook and Google listings are simple and if it turns out they are out of date or wrong, these can be quickly and easily fixed. These are probably two of the most cost-effective marketing things you can do for your business.
Should your website look dreadful on a smartphone then things are bit trickier and you may have to contact your web designer and ask them to enable a responsive function on your site. Responsive design detects the device a visitor is using and adapts to suit. Some older sites and platforms don’t support this and if that’s the case for your site, you need to start planning and budgeting for a redesign immediately.
If your website is based on modern platforms like WordPress or Drupal there are plugins that will do most of the work automatically. Services such as Blogger and Wix have responsive features built in, but you may have to tweak the site’s template to give prominence to important information on a smaller screen.
What is considered important information?
Things like contact details, address, opening hours and a concise description of your business. The quicker customers can find these, the more likely you’ll win them. If you’re in hospitality then linking your location to Google Maps will help guests find you.
While these three tasks are simple things, and by no means a full digital strategy, they are probably the quickest, easiest and cheapest things you can do to get in front of customers in an increasingly demanding and crowded market that expects you to be visible on their smartphones.
When was the last time you did a smartphone audit of your website? Is your website smartphone friendly?