Customer experience

It’s about your clients, not you!

- March 25, 2014 2 MIN READ

In our quest to be industry leaders, we can sometimes lose sight of the most important people in business – our customers.

Seth Godin sums it up well

I was listening to a Seth Godin audio this morning and he said something profound: It’s not how many products you can sell to your clients, it’s how many products you can make for them. With the simple addition of a couple of words, his initial statement completely changes.

It’s about our clients, not us

Being in business, it’s sometimes tricky to remember that it’s not actually about us, but our clients, the people who buy what we sell.

That’s why we got into business in the first place, to solve our customers’ problems, and to answer questions they didn’t even know they had.

Sometimes, in the fight to keep up with competitors, grow our businesses, stand out from the crowd or meet our bottom lines, we may lose sight of our customers, or forget about them altogether.

The dangers

When we are only in business for ourselves, we stop listening to outside forces and forget that it’s our customers who got us to where we’re at, and who can send us back to square one if we don’t pay attention to them.

People sense when we we’re only after the sale, the competitive edge or the desire to be the next innovator. People sense when we can or can’t be trusted.

People sense when we view them as someone to serve us rather than the other way around.

People sense, within three seconds, whether we are someone who is going to help them. Or not.

Stay focused

To stay focused on our customers and not on our own agendas, we need to remind ourselves every day what we are doing for them.

We owe it to our customers to consistently ask the question, “What problem can I help you with today?”

How do you stay focused on your customers? 

Here’s why you need to upgrade your Flying Solo membership pronto!

  • Share your business journey in an exclusive member profile
  • Get free lifetime access to our Going It Alone digital course
  • Participate in members-only events and experiences
  • Boost your business’ visibility with a Directory listing

$149.95 + GST
Billed annually
  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"