Alongside the newly launched summer menus at Matt Moran’s participating restaurants, diners can purchase an empty entrйe plate for just $5 or a main plate for $10, with every dollar being donated to Thankful4Farmers.
As a fourth generation farmer and pioneer of the ‘paddock to plate’ philosophy in Australia, Moran was announced as the official ambassador when Thankful4Farmers launched earlier this year. Introduced to celebrate the important and significant contribution of farmers and agriculture to both the economy and culture of Australia, Thankful4Farmers aims to ignite a local and global conversation to amplify awareness and generate ongoing sustainable funding that will endeavour to create transformational impact in regional and rural communities.
Opportunities for the Thankful4Farmers donations will then be reviewed and recommended by an impartial Australian Advisory Council comprised of ambassador Matt Moran, regenerative farmer and spokesperson, Charlie Arnott, and representatives from Flying Doctor Service, Vittoria Food & Beverage, Bakers Delight, Global Table, Food + Wine Victoria, PricewaterhouseCoopers, OBE Organic and more. The Advisory Council will help investigate and determine possible uses for the funds that will maximise impact and sustainability in rural communities across Australia, whether that be necessary research and technology, services for areas in need or resources and infrastructure that will enable communities to thrive and grow.
As a hospitality group that relies heavily on farmers across the country for their product, Moran is hoping the initiative will highlight the ongoing need for support and appreciation, especially during these difficult periods of drought and bushfires.
“I’m proud to be the ambassador for Thankful4Farmers, a new initiative which aims to raise funds to support Australian farming and rural communities,” reads a note from Matt Moran that is presented alongside all menus in participating restaurants. “As a fourth-generation farmer, this is a cause that is very close to my heart, particularly during this devastating period of drought.”
Participating venues include Aria Sydney, Bea at Barangaroo House, Chiswick Woollahra, Chiswick at the Gallery, Chophouse Sydney and North Bondi Fish. Thankful4Farmers ‘Empty Plates’ are available for purchase in all venues now.
This article was first published on Kochie’s Business Builders.