Business writing

Persuasive writing: how and why it works

- September 26, 2009 < 1 MIN READ

In our discussion Paul tells us how to get attention, highlight problems and offer solutions and build credibility and desire. He also explains how low risk offers help get the sale and when and how to get your prospects to take action.

If you’ve ever thought your writing could do with a revamp, get your notepad and watch this video.

This topic is explored further by Lucinda Lions in this terrific article, again on persuasiveness and in this one that looks at article marketing.

Video produced with our friends at BNET Australia.