Business startup

Podcast: A cool cafe in a not so cool part of town

- March 23, 2013 < 1 MIN READ

Sam Keck has just started the Commonfolk Coffee Company – a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well – the menu is limited but yum, and there’s no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal – and I guess you’re thinking, which cool inner-city suburb is it located? It’s not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate – alongside panel beaters, car yards and welding shops!

And therein lies its massive point-of-difference.

In this Small Business Big Marketing podcast, Sam talks about where the idea came from, why he chose such a challenging location, how he intends getting the word out and the importance to him of building a tribe.

This is an inspiring interview for anyone who has a dream but can’t quite see how they can make it happen.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 45:59 minutes

Links to resources mentioned in the show:

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