Three years ago BlackMilk Clothing didn’t exist.
Then one day in 2009, James Lillis sold a pair of leggings for $10 that he’d stitched together around his kitchen table. The dream was launched.
Two and half years later BlackMilk Clothing is a multi-million dollar business employing 130 people and selling out of everything they make … driven by an unbelievably loyal following of raving fans – 160,000+ of them on Facebook, alone!
Not to mention the tens of meet-up groups that connect globally, all manned by volunteers who live for BlackMilk’s next product.
Oh, and did I mention they’ve done this on a modest marketing budget of ZERO DOLLARS! Yep, nudda. Zip!
So sit back, pull on some silky leggings and listen to this Small Business Big Marketing podcast as Cameron Parker (BlackMilk’s first employee) shares exactly how they’ve done it.
The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic.Sit back, relax and enjoy!
Sit back, relax and enjoy! 48:47 minutes
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