Business marketing

Podcast: Australia’s largest media buyer sheds light on the future of brand communications

- May 19, 2012 < 1 MIN READ

Harold Mitchell AC owns Aegis Media. the largest media agency in Australia. Hundreds of millions of advertising dollars go through his business each year. In this interview, Harold talks about how the media world is undergoing the most dramatic shift it has ever seen since the introduction of the printing press and how by 2020 80 percent of all content we consume will be digital

Plus in this episode of the Small Business Big Marketing podcast, Tim and Luke tackle a question from a chiropractor who’s running out of patience and Professor Mike Ewing suggests social media may not be all it’s cracked up to be!

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode’s topic. Sit back, relax and enjoy!

Duration: 34:08 minutes

Links to resources mentioned in the show:

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