Retail is highly competitive, particularly when you’re in the coffee business. Callum from Espresso Elements explains how he’s created a point of difference in his cafe by designing a customer experience. Callum’s background is in five star hotel management and coffee wholesaling and he’s worked and lived all over Australia, the UK and Ireland.
As usual, Tim Reid and Luke Moulton let us know what’s been on their marketing mind and share a few ideas along the way.
About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode’s topic. Sit back, relax and enjoy!
Duration: 42 minutes
Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/creating-customer-experience/
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