In this podcast, hear an insightful interview with Geoff Harris, co-founder and owner of Flight Centre.

Tim Reid (Timbo) and Luke Moulton also:

• discuss the big brand marketing efforts (or lack of!) at the Australian Tennis Open
• dissect what happened when Timbo’s Twitter account came under some serious fire
• share some some tips on how to go about your email marketing
• discuss a copywriting tip Timbo’s gleaned for the Steve Job’s biography.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode’s topic. Sit back, relax and enjoy!

Duration: 56:01 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/68-the-cover-some-serious-marketing-ground-episode/

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