Digital marketing

Podcast: How Aquabumps became such a success

- October 20, 2012 < 1 MIN READ

Eugene Tan started Aquabumps in 1999, when as a frustrated Creative Director he combined his three passions: photography, surfing and the web. Hear about how his business became such a success.

In the nineties blogs hadn’t evolved yet, but Eugene Tan, better known as uge (yooj), thought he’d provide a nice daily break for his mates to see a bit of surf at work. The daily updates started flowing more consistently and the first handful of friends became thousands of people logging on from all over the globe. Even Aquabumps’s Facebook page is a hive of activity with 58,000 followers (as at Sept 2012).

Aquabumps is now the third most popular tourist attraction in Sydney behind the Harbour Bridge and Sydney Opera House (according to the Lonely Planet Guide). It’s a small business doing big well … everything!

This is a great story about one guy’s decision to follow his passion. And it’s paid off big time.

  • Uge has a major gallery selling his prints and book right in the heart of Bondi.
  • Uge gets invited (all expenses paid of course) by tourist bureaus all over the world to photograph their beaches and post them on the Aquabumps site.
  • The Aquabumps site generates a steady stream of income via advertising and sponsorship.
  • Uge has one beautiful coffee table book already published and another on the way.

PLUS in this episode of the Small Business Big Marketing podcast, Tim Reid also talks about his content creation strategy and answers a question about how to generate awareness on a shoestring budget.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 43:03 minutes

Links to resources mentioned in the show:

To subscribe to this show in iTunes, please head here.

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  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"