Digital marketing

Podcast: How James Tuckerman conquered the web

- October 13, 2012 < 1 MIN READ

In this podcast, James Tuckerman shares how he built the Anthill brand in to the publishing powerhouse it is today, as well as how he has built a loyal community.

James Tuckerman is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parent’s home. He was 26 years old. In 2004 and 2005, he was named Best Small Publisher in Australia by Publishers Australia. Not a bad achievement!

Then, in early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. (A couple of years ahead of Fairfax and News!).

What few people know is that James made this digital transition on a budget of just $900.

So grab a cuppa, sit back (pen and Moleskine at the ready) as James shares in this Small Business Big Marketing podcast how he built the Anthill brand in to the publishing powerhouse it is today, as well as how he’s invested a huge amount of time and resources in to building a loyal community – something he suggests every small business should do.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 46:45 minutes

Links to resources mentioned in the show:

To subscribe to this show in iTunes, please head here.

Here’s why you need to upgrade your Flying Solo membership pronto!

  • Share your business journey in an exclusive member profile
  • Get free lifetime access to our Going It Alone digital course
  • Participate in members-only events and experiences
  • Boost your business’ visibility with a Directory listing

$149.95 + GST
Billed annually
  • Andrew Caska

    Caska IP Patent Attorneys

    'Flying Solo opened up so many doors for us - I honestly don't know where I'd be without it"