Danial Ahchow founded Service Central in 2005 and has built it to become a leading online marketplace for finding all sorts of service providers.
In this Small Business Big Marketing podcast, Danial shares where the idea came from, how he managed to bring it to life after quitting his day job as an Industrial Relations lawyer and cleaning offices to pay the bills, some of the obstacles he encountered and mistakes he made along the way.
Plus he takes us behind the scenes of the Service Central marketing machine, where at one point his monthly marketing budget was $480,000 … and shares how he goes about communicating with two very distinct groups …. users and service providers.
About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!
Duration: 50:48 minutes
Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-podcastdanial-ahchow-service-central/
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