Business writing

Podcast: How to create killer content

- August 4, 2012 < 1 MIN READ

Andrew Griffiths has 11 books published in over 50 countries. His ability to create relevant, easy to understand content laser-targeted at growing any small business is unmatched. He’s also an all round good guy.

Tim Reid’s initial intention for interviewing Andrew was to discuss how a small business owner should and could go about writing a book as part of their overall marketing strategy. However, very early on in our chat, it became bleedingly obvious that quality time should be spent talking about the overall importance of creating useful, engaging content in all its forms – not just a book. So that’s what this interview is all about.

This Small Business Big Marketing podcast discusses:

  • What content is.
  • Why content is so important to the small business owner.
  • The various forms content takes.
  • How you can go about creating quality content to help attract and retain more customers.
  • The blockages many small business owners have to creating content and how to break through them.
  • What to do with the content you create.

This interview is a must for any small business owner who wants to stand out in their industry by become a publisher of quality information – whilst leaving the pushing of hard sell, advertising-based messages to their competition.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 55:02 minutes

Links to resources mentioned in the show:

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