Digital marketing

Podcast: How to make magazine advertising work

- March 24, 2012 < 1 MIN READ

In this interview, you’ll hear how Brent Hutchinson has turned a magazine advertising spend with a 4WD magazine in to a video marketing strategy in which the magazine needs him more than he needs the magazine.

As Marketing Manager at Terrain Tamer 4WD, Brent Hutchinson’s aim is to make every advertising dollar return multiples. And that’s exactly what he’s doing.

In this podcast, you’ll hear how Brent’s turned a magazine advertising spend with Australia’s leading 4WD magazine in to a video marketing strategy. This is a great exercise in developing an emotional attachment with your audience and building a strong, energetic brand.

Also in this episode of Small Business Big Marketing Timbo Reid answers a question about how he made the transition from the corporate jungle to starting his own successful small business and he also talks about an email request he received asking him to ‘like’ someone’s Facebook page.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode’s topic. Sit back, relax and enjoy!

Duration: 39:46 minutes

Links to resources mentioned in the show:

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