Pieta Dimantidis small business story has an encouraging message. Listen to the podcast How to rebrand a business and learn how important the trial and testing process is to establish a clear message and idea of your brand that will impact future decisions.
Peita has experience with rebranding, changing what once was known as Delta Group to Caboodle Financial Services. The podcast touches on the process of rebranding and what Pieta learned.
Following the business rebrand process results in:
- The transformation of a business (rational) into a brand (emotional).
- A brand that truly represents the owner’s vision for their business.
- A brand that looks the part.
- Consistency across all touchpoints.
- And most importantly, a newfound enthusiasm for the business which transfers across to all staff, clients, suppliers and the extended business family.
If you’re thinking of a business rebranding, then take a listen to this Small Business Big Marketing podcast and find out how Caboodle Financial Services’ owner Peita Dimantidis went about it.
About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!
Duration: 1:02:16 minutes
Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/rebranding-caboodle-financial-services/
