Getting started

Podcast: How to start a business in 54-hours

- December 22, 2012 < 1 MIN READ

Imagine walking in to a room full of budding entrepreneurs with a vague idea for a new business, then 54 hours later having that idea validated and a team behind it ready to take it to market. Well that’s exactly what happened to Joshua Rea.

Joshua, along with his newly acquired friend and business partner Liam Holmes, won the coveted Startup Weekend Sydney grand prize with a very cool app they’ve called Flixy.
Flixy is a brilliantly simple idea that allows cinemas to sell last-minute tickets to sessions anytime, anywhere. As the tagline says “It’s cheap everyday … not just Tuesday!”

Coming up with a new business idea is tough at the best of times … however it seems that having a 54 hour deadline to get it right can be a useful pressure! In this Small Business Big Marketing podcast, Josh takes us right inside the process from where the idea came from, how he pitched it in order to get the right team and how the team then changed the idea significantly and then researched it, validated it and designed it up.

Flixy’s birth is an inspiring story of raw entrepreneurism and the exciting thing is it’s a work-in-progress.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 42:47 minutes

Links to resources mentioned in the show:

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