It’s between you and your major competitor. You’re both submitting on a big tender that, if you win it, will set your business up for a good 12 months. You’re both comparable on price and service delivery, so there’s not much in it and the client is having a hard time deciding who to award the deal to. Then the client remembers the book you’d written (that you’d personally signed and given them instead of a business card) and BOOM you win!
A glorified business card is a great way to view having a book that helps market your business and win business.
So, in this episode of the Small Business Big Marketing podcast, Tim Reid welcomes back small business author, Andrew Griffiths, who shares some absolute marketing gold on why you should and (most importantly) how you can write a book. And before you say “Hum bug, I could never write a book!” take a close listen to what Andrew shares (and have a pen and paper at the ready) as it’s no where near as hard as you may think.
About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!
Duration: 1:04:10 minutes
Links to resources mentioned in the show: smallbusinessbigmarketing.com/marketing-podcast-andrew-griffiths-how-to-write-a-book/
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