Communication skills

Podcast: How to write copy that converts

- December 7, 2013 2 MIN READ

If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of Canadian copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually!

Joanna and Tim have a fireside chat about copywriting dos and don’ts for small business owners. Grab a pen and paper, you are gonna need it, as here’s what is discussed:

  •  What you should expect your copywriter to be able to do (eg. brochures, flyers, Christmas cards, landing pages, sales web copy, sales letters, documents, blog posts).
  •  How good copywriting involves an understanding of optimisation, user experience, email and ad conversion.
  • What is so important about understanding your audience and how to find their voice to help you write better copy.
  • How swiping copy from prospects and customers by studying the natural language hidden in testimonials, Facebook, Twitter, and emails can help you find headlines.
  • What research marketing secrets are great for finding the people that might be your customers.
  • How to find the best reviews for your niche and see what messages most matter to your prospects, what their needs and wants are, what’s missing, and what they didn’t love.
  • How a headline that is completely different to what you have used before can produce outstanding results.
  • What is more important than a ‘call to action’ in your copywriting, and how it can increase conversion.
  • How you can use information from customers to write great headlines.
  • The power of simple copy and how it can increase conversion.

Also in this Small Business, Big Marketing podcast, Conan Phillips of Cojo Suits asks for feedback on a recent podcast he’s launched, and how he can find ongoing content that his listeners will love.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 1:03:15 minutes

Links to resources mentioned in the show:

To subscribe to this show in iTunes, please head here.

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  • Andrew Caska

    Caska IP Patent Attorneys

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