Business marketing

Podcast: Marketing lessons from Queensland’s theme parks

- February 11, 2011 < 1 MIN READ

Having spent eight days schlepping through Queensland’s theme parks, Tim Reid decided he’d turn his family holiday in to a tax deduction by making 10 marketing observations.

Afterall, what else do you do when you’re lining up for a 70-minutes for a 22 second ride?

Tim Reid and Luke Moulton also discuss a PR opportunity that went begging; debate the pros and cons of an electronic diary versus the good old written version; and talk about some holiday reading about that powerhouse called Google.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode’s topic. Sit back, relax and enjoy!

Duration: 55:30

Links to resources mentioned in the show:

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