This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business, started from under two brother’s parent’s deck.
That was 15 years ago … and now it’s cleaning up (excuse the bath jokes, they’re unavoidable!) and is ranked in the top 500 online businesses in America.
The really interesting part of this story is this online store hasn’t had a decent make-over in well over seven years – yet it’s still raking in twenty five big ones a year in revenue. “Now that’s exciting – as many small business owners hide behind the excuse of “I’m just waiting for my website to be updated before I get on with the rest of my marketing.”
In this Small Business Big Marketing podcast Allan explains exactly how they did it and you’ll discover how to market an online store. Tim Reid asks him:
To tell us about that business and what you did to turn it into a $25M / year Internet Retailer Top 500 company and the largest family-owned retailer of reproduction bathroom fixtures in the United States.
To take us inside the business … How many staff, located where, do you hold stock, dispatched from? Showroom or 100% online?
What’s your view on bricks and mortar businesses that refuse to embrace the online world?
What are the key boxes every online store must tick?
What are primary ways you marketing Vintage Tub?
How do you approach customer service?
What role does their eBay presence play?
About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!
Duration: 47:28 minutes
Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-market-an-online-store/
To subscribe to this show in iTunes, please head here.