Digital marketing

Podcast: ‘The Voice’ – A Runaway Marketing Success Story

- July 28, 2012 < 1 MIN READ

In this podcast, Tim Reid chats with Adrian Swift, the Nine Network’s Executive Producer of The Voice – one of the most successful TV shows Australia has ever seen.

At the time of the interview they were getting 2.5 million viewers per episode – by the end of the series, this had skyrocketed to 3,000,000 viewers.

Now, you may well be wondering what can us small business owners learn from the marketing of a hit TV show like The Voice. The answer is PLENTY!

In this episode of the Small Business Big Marketing podcast, you’ll discover how and why big brands are so tightly managed, why frequency is such a powerful marketing strategy, how the online strategy supported what was happening on the TV, and how to manage 35,000 tweets in one hour if you ever run in to that problem (!).

The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic.

Sit back, relax and enjoy! 40:44 minutes

To subscribe to this show in iTunes, please head here.