Business technology

Podcast: Video marketing made easy

- April 13, 2013 2 MIN READ

Chris Savage is the Co-Founder and CEO of Wistia – a smart and simple video marketing and hosting service.

His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong.
But what he’s known for is his passion for video marketing. As he says “Every business that I have seen that has invested in video, has done better for it.”

In this episode of the Small Business Big Marketing Show, Tim Reid asks Chris why the small business owner should invest in video an how to go about creating engaging video so your business reaps the rewards.

In this fireside chat with Chris, Tim finds out whether video killed the radio star, how small business owners can implement a killer content-marketing strategy and in short, all things Wistia.

Chris answers the following questions:

  • How can I create a video for my small business?
  • What sort of content should I put in my video?
  • Is it for everyone?
  • Does it have to be high quality?
  • Would I really build authority & trust?
  • Do I need a dedicated space or studio? And plenty more.

The key tips are:

  • Include a call to action
  • Utilise the Custom Designed Holding Frame
  • Make it short, one to three minutes
  • Have one message per video
  • Get yourself on camera
  • Focus on making content about stuff you teach

Remember: “Advertising is what you do when you can’t go and see someone”. – Fairfax M Cone

Video is an emotional medium – it replaces the interaction that used to be a normal part of business before the days of online, e-commerce shopping carts. Video is an absolutely fantastic way to build relationships and emotional connections with your customers.

OK team, keep your content radar on, grab your smartphone and make some videos!

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who’ll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode’s topic. Sit back, relax and enjoy!

Duration: 46:59 minutes

Links to resources mentioned in the show:

To subscribe to this show in iTunes, please head here.