Business marketing

Podcast: What happens when passion takes over

- May 12, 2012 < 1 MIN READ

Hana Tolhoek is building an empire one bottle of premium spirit at a time. Hana is a marketing go-getter, driven by a passion for what she does … and the fact that her parents encouraged her to drink alcohol from a very early age (for medicinal reasons, of course!). A modest budget for marketing her alcoholic beverage hasn’t stopped her from associating with the helicopter fraternity, a world snow-boarding legend, getting in front of the top 100 bar tenders in Australia and exploring export opportunities globally.

Plus in this episode of the Small Business Big Marketing podcast, Tim and Luke answer a question from Miriam at the Old Hawaii Bakery who asks how she can continue to make money from her beloved business whilst slowly pulling back from the day to day hustle. And, Marketing Professor Mike Ewing explains how the concept of simultaneous media consumption leads to attention fragmentation which eventually impacts on the way we consume marketing messages.

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of banter between the hosts Tim and Luke who’ll typically kick off with nuggets of advice and tell shaggy dog stories as they warm up to the episode’s topic. Sit back, relax and enjoy!

Duration: 45:22 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/alcohol-marketing/

To subscribe to this show in iTunes, please head here.