Rather than only focusing on sparkly new sales strategies, look in the mirror: you’ll see the very asset that will help your business shine!
Business owners feel concerned about having the latest shiny thing to help them stand out from the crowd, such as a flashier websites, colourful rebranding or sparkly new social media strategies.
But many solutions are closer to home and cost much less. You just need to look in the mirror!
Here are a few tips to help express who you are, so that people are drawn to you. Implement these ideas in your blogs, newsletters, social media and other forms of marketing to help you achieve business success.
Your values add va-va-va-voom!
As a micro business owner you probably have high values and ethics. This is probably the reason you became a sole trader, to set the bar higher than was previously possible.
Identify the unique values that drive the way you relate to clients, and then spell them out for all to see.
Your back story can boost business
Small business owners aren’t just born, they’re made. What is your story? Perhaps a career as a nurse saw you start a homecare business? Maybe your role as a corporate financial controller now sees you advise small business owners?
Share elements of your back story so clients can fully appreciate who you are and what you offer.
Your vision can be an eye opener
What do your clients really receive from you? What is your vision for them and their lives?
A suburban chemist might ordinarily say their vision is to dispense medicine and health products, but a customer-focused pharmacist says their vision is for people to feel healthy and cared for.
Think about what your clients really receive from you (even better, ask them!) and share that vision for all to see.
Your framework and processes are priceless
Unless you’re a franchise owner, you have a unique way of doing everyday tasks in your business that will help you stand out from the crowd.
Let clients know how your unique framework will meet their needs. Give your processes and services names like, “Sally’s IT Customer Care Program” or “Emerald Accounting Five Point Tax Solution”.
As you can see, the latest and greatest tool is YOU. Use the above ideas to find your inner sparkle and let those gems attract customers to your business. Don’t let your most valuable asset stay in the dark for one day longer. Shine and succeed!
What are your tips for achieving business success?