Would all the introvert soloists please stand up!
The ones at home, working in their pyjamas, who have only been seen in public on the extremely rare occasion, before going back into hiding.
You’ve heard all the success stories about others who’ve made it. They say you need to dress for success, have office hours even when working from home, burn the boats, burn the bridges, burn your pyjamas, because you need to hustle day and night, because that’s how you become a success.
You need to be across Facebook, Twitter, Snapchat, LinkedIn, writing blog posts, podcasts, have a Facebook group, an email list, work one on one, do group programs, have one product, have 100’s of products, focus on one course until successful, do speaking gigs, join networking groups, and when you do what you love, you will never work another day in your life, blah blah blah, snore (yes even I am falling asleep as I write this).
Are you doing all these things?
Here’s the latest news just-in (and for those still standing, you can take a seat) – because I’m about to share the real route to fast success:
Be you! Do you! The end!
You need to do what is right for you.
If you want to wear pyjamas, then wear your damn pyjamas, unless you burnt them earlier (apologies, because now you have to go back out in public to buy some more). Want to write a blog post and be on every social media platform, then go for it! BUT, and that’s a big but, it has to be something you enjoy doing, because in the early days, you are everything in your business.
You may always want it to be that way, so do what comes easily to you, and make it something you can sustain for the long term.
You will need discipline, you will need consistency, you will need patience, but you also need to come from a place you enjoy being in. A place that feels free rather than one that is stressful and strained.
I have been in both places, and from my experience, it is so much more enjoyable and peaceful if I’m doing something I really enjoy, rather than seeing my next client as a dollar sign.
Make a commitment to yourself
When you decide to go for it, you do need to make a commitment to yourself that you are going to do whatever it takes to make it work. The more distractions you have, the longer it will take, and the more chance there is of you doubting yourself and deciding that maybe this isn’t for you. You’ll start listening to all those familiar excuses you tell yourself, like you weren’t cut out for it anyway, plus you have enough going on in your life, the kids need you, you need a safe job that pays the bills, etc.
If you have a calling that inspires you to want to do more with your life, to help others, to create something that allows you to play a bigger role in life, and allows you to get slightly closer to reaching your potential, then it is almost your duty to share it with the world.
There will always be others out there who do it better and prettier, or have a bigger team, better software, bigger budget. Yet you are the only one who can do it the way you see your dream coming to life. No one else can do that.
The next challenge is actually knowing how to do you
You have potentially spent your life, or adulthood, trying to understand who you are, or present who you think you are to the world, only to find out it was never you at all.
What do you like, who are the people you like hanging out with, how do you want to turn up for your clients – as a version of yourself you think they want to see, or as the version you want to be?
It is up to you if you want to wear your pyjamas out in public. So if you feel strongly that they represent who you are, then go for it. It is up to others to decide whether or not they choose to work with you, and if it only comes down to your pyjama wearing, then you are probably better off without those customers.
You can of course decide not to go all in, and build your side hustle while you keep your job. I speak from experience here, where you allow yourself to earn an income while you dabble. But this is what happens when you take this route – you take longer to test your program/product, you take longer to zero in on your target market, you take longer to move away from the thing that is keeping you safe, and you take longer to help the people you are here to be helping.
Finally, you also have to do what is right for you
For me, I would love to be 100% working on my business The School of Purpose, where I help introverts get over their self-doubt to live life on purpose. But I also want to do it while I have a fulltime job, so I can show others who may be just starting out, that you can actually do this while you hold down a fulltime job.
I have been in both places in the past where I have started a business without the finances required to get me through the harder times, and I have seen every potential client as a dollar sign. With that experience in my back pocket, I want to build my business, helping others, gaining experience and getting results, without the financial stress.
As always in life, you get to choose the most appropriate path for you. So, are you ready to go all in?