Search Engine Optimisation is evolving all the time, but these six steps should help your website be found organically on Google.
Search Engine Optimisation (SEO) has long been recognised as the ultimate website traffic generator. Interestingly enough, today website owners and SEO experts are constantly being challenged by what is relevant and important, and what isn’t. So let’s take a look at the top six SEO practices for 2014 and beyond.
Content strategy and link building
Link building is essential. Despite being very rewarding in the long run, building relevant, high-quality links is a tedious and time-consuming process. Another extremely effective way to build inbound links is through guest blogging on other relevant high ranking websites.
Before embarking on SEO you need to pinpoint the ideal keywords that are going to convert your website visitors into paying customers. There are a number of keyword research tools available online, including Google AdWords keyword planner tool. These tools outline the search volume and competition for each keyword.
On-page SEO elements
Fortunately, there have been no significant changes during the past couple of years in this area. You still need to compose unique, high-quality content that addresses your target audience’s expectations and needs. To ensure that Google and your website visitors understand your content; include your keywords in the alt, header, and title tags, as well as in your URL and (up to four times) in your content.
Optimise your website for mobile users
Your webpage content and your site must be optimised to accommodate mobile usage, enabling major search engines to keep up with the increase in mobile use and voice searches. If you haven’t done so already, it’s imperative to optimise your site for mobile users.
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Set up Google Authorship
This application enables you to link the content you have written to your Google+ profile. In doing so, you claim ownership of the content you have authored. This increases your author ranking as well as the number of publishers that will publish what you have written. This point is essential if you want to ever rank on page one of Google.
The Google algorithm continues to thwart black-hat SEO tactics. The bottom line is that SEO is evolving all the time and its practices are now coming back to the old-fashioned form of traditional business marketing. So if you follow the six basic steps above, you should be well on your way to being discovered organically in the search engines.
Do you have any other SEO tips and advice?