Have you ever run a Facebook competition or a giveaway in a local paper that fell flat? The reason it didn’t work is because it wasn’t the right promotion.
Done correctly, competitions and promotions are the perfect sales-increasing addition to your marketing strategy. They’re ideal for soloists and micro business owners, particularly those on a shoestring budget. Let’s take a look at how to increase sales with competitions.
How to pull off the perfect promotion
Step 1: Work out why you want to run a competition
If you’re looking to increase your Facebook likes, then running a promotion on your Facebook page to current customers isn’t going to work. You’re better off partnering with non-competing businesses with a similar audience, and having their customers like your page to win a prize.
Step 2: Define your expectations
Expecting a sale immediately after a promotion is unrealistic. When a new set of eyes lands on your brand as a result of a competition or promotion, that’s a win! You’ve got their attention. They’ve been lured by the promise of something exciting. If they don’t become a customer immediately, that’s okay. You’ve got a new lead who is interested in your product.
Step 3: Build trust
The third and final point is to use your competition to build trust. You can do this by following through and announcing the winner. Also, use this opportunity to make an offer to those who didn’t win. Thank them for entering, and engage with them.
You can also continue the engagement by asking the winner to review your prize. This creates another piece of content for your social media. Those who entered the competition will see the positive review, which will reinforce why they entered the competition in the first place – because they wanted the prize.
Competitions are a brilliant way for soloists and micro business owners to build trust in order to seduce future customers – so get moving!
What are your thoughts on how to effectively increase sales with competitions?