You’ve been handed the keys to your brand new website, and are ready to tell the world. But how exactly are you going to promote your website, and will it cost the earth? Consider these seven good ol’ fashioned tips.
1. Just tell ‘em
Ridiculously simple, this priceless tactic not only informs your client, but is a great conversation starter. Next time you’re with a client, an easy, ‘Hey Jude, did you know our website launched last week?’ is all it takes to start the process.
2. Add the URL to your email signature
Think of the amount of emails you send every day. Whilst there’s nothing worse than email signatures that you need to scroll to read, adding a short, sharp promo telling your recipients about your new or revamped site will increase your exposure and is a great way to promote your website.
While we’re on the subject of email signatures, think about what else you can add to make it easier for people to contact you or engage with you further. Think links to your social media presence (like LinkedIn, Twitter and your blog) or a way to sign up to your newsletter – but again, don’t get too carried away!
3. Update your voicemail
Although not suitable to every business type, many businesses can benefit from adding their website address to their voicemail message. Not only will you inform your callers of your new website, chances are your well designed and written website will answer their question for you. Everyone’s happy.
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4. Revamp your uniform
If you have a uniform, having your website printed on it need not be garish. For less than twenty bucks a packet you can buy transfer paper to iron on to your gear with impressive results. Great for funky t-shirts (think café staff and tradies) and aprons (think bookstores and homewares).
For a more serious look, modern embroidery will do the trick.
Oh, and if you have a shop front or vehicle, don’t forget to brand it with your website. A URL is much easier to remember than a phone number if your potential clients are whizzing past.
5. Update anything printed
Make a list of every single piece of material you print, be it an invoice, envelope or after-dinner mint. Update each template, then simply make sure the new template is used in the next print run. Voila!
6. Send a postcard
When was the last time you sent a postcard to your clients? Use this opportunity to regain contact and let them know about your website. Better yet, handwrite the postcards for maximum impact – if you don’t have 2000 to send, that is.
7. Talk it up in your blog and newsletter
If you have a blog or a newsletter (either online or in print), create some hype around your website launch! Provide an incentive to visit your site and the ability to refer a friend, making sure you have enough lead time to create a buzz.
What old fashioned yet effective methods have you used to promote your website?