Julia Bickerstaff shares her six-step technique to get to the heart of what makes your business special and shares the tools needed to reach new levels and unleash hidden value.

What you’ll learn:

Founder of the Business Bakery, Julia helps soloists develop viable, enjoyable enterprises through online courses, books and blogs. In this session get answers to:

Why businesses find it so hard to be special

When you’re buried in the day-to-day of running a business, it can difficult to step back and realise what sets you apart. Get ready to learn a new approach.

The six steps to find your uniqueness

With her ‘accounting brain’ Julia is ideally placed to share her methodical process to reveal what makes you different.

How to recognise and attract your hungry customer

Rather than waste time and energy in pursuit of all opportunities, you’ll hear new ways to focus and target.

Creating ‘talkaboutable’ differences

The power of word-of-mouth is explained with a technique that makes it easy to supercharge!

Common mistakes and how to avoid them

Avoid the errors of others by understanding why some things work and why others simply never will.

Presenter: Julia Bickerstaff

Alongside The Business Bakery, Julia Bickerstaff is the finance expert on Ch7’s, ‘Kochie’s Business Builders’, a regular on ABC’s Finance Quarter and a columnist with both Flying Solo and Smart Company.

She was previously a partner at Deloitte, where she chaired the firm’s Innovation Council, led the Deloitte Technology Fast 50 and was on the board of the Deloitte Foundation.

Julia  is interviewed by Flying Solo’s, Robert Gerrish.

Audience feedback:

“Really enjoyed this presentation on Unlocking Hidden Value! Thanks Flying Solo!” – Lliane C

“Clap clap clap :)” – Philip W

“Thank you very much for the session. It was excellent.” – Belinda S