Business technology

Video is booming! 6 ways to make it work for your business

- June 14, 2017 4 MIN READ

Video use is exploding

Cisco’s research predicts that the growth in video will continue at pace, with 82% of internet traffic being video in the next three years – at which time it will take 5 million years to watch all the video crossing global networks each month!

Beyond the data, you only need to browse your feeds on LinkedIn, Facebook or Instagram to see that videos are breeding like wildfire, getting the most engagement and, seemingly, being prioritised in search results.

When you consider today’s in-built smartphone cameras are increasingly high-res and that today’s lightweight mobile devices have the speed and performance to handle the demands of creating video on the go, it’s no surprise this type of content is booming. And when you add always-on connectivity to the mix, with 2 in 1 laptop devices such as Microsoft’s new Surface Pro with 4G, consuming content anywhere, at any time, is even easier.

Hey! Are you still reading? Data from Statistics Brain suggests maybe not. Almost 20% of you clicked away in the first 4 seconds, and 49% lost interest after 111 words. BUT, if this article was a video you’d stay longer, engage more and buy more.

Video marketing works

Aberdeen found that marketers using video are seeing an average 49% faster growth in revenue and a study by Eyeview found that having a video on sales landing pages can increase sales by 80% or more.

The future is live!

What’s more, live internet video is forecast to grow 15-fold from 2016 to 2021, and account for 13% of internet traffic!

For business owners, this means you will be talking directly to your prospects via your phone, tablet and laptop wherever you are.

If you haven’t tried the live video options on Facebook or Instagram for example, you’ll be amazed how easy it is to broadcast live, and have content you can use later.

Pick your platform, don’t overthink it

To start, don’t try and be everywhere all at once. Select one of the bigger platforms where your customers spend time, such as Facebook, Instagram, LinkedIn or YouTube and start experimenting.

Show off your videos in-store

Once you’ve gone to the effort to create great video for your online channels, why not broadcast it in your shop, reception area or at events and conferences?

While it was once a complicated process, the latest digital signage systems make if quick and easy to show videos in any area large or small. The Intel® NUC for example is a simple digital signage platform that features remote manageability, encryption, and support for multiple displays and 4K resolution – all in a tiny 4 square inches!

Related: PCaaS – Taking care of tech while you run your business

Related: Keep your business safe with smarter hardware

6 simple ideas for using video in your business:

1. Share your expertise and opinions

You’re a professional and know your stuff. Find a hot topic in your industry (or a question you get asked all the time) and answer it on camera. No need to get too scripted. Keep it authentic and conversational just like a face-to-face meeting.

2. Animated explainer videos

Even if you don’t have footage or hate being in front of the camera, simple animations can be a powerful sales tool. There are lots of services online that will put these together for you based on a simple script for a low cost.

3. Tell your story on your about page

“What do you do?” is such a common question business owners get asked. Often with a dull answer online. Liven up your about page with a quick video story about you and your business. Explaining what you do, who for, how that helps and why you’re different is a great start. 

4. Product demonstrations

If a picture’s worth a thousand words, a simple product demonstration can be worth its weight in gold. If you have a tangible product then show it in action. If you have a service showcase the results. Even software can be demonstrated using simple screen capture tools to provide a step-by-step tour.

5. Behind the scenes

People love to hear the stories behind how, or why, your product is made, how you came up with the idea, the technology being used or how it has helped people. Often this can be as simple as filming part of your process that you already do but don’t show.

6. Customer stories or case studies

Cajole a few of your best customers into giving you a video testimonial. They are truly worth the effort, are evergreen and a brilliant way to demonstrate your results. They don’t need to be too slick; natural and authentic works best. Or, if you have a little more time and budget, create a video case study.

Final tip, quality counts

As video publishing increases amongst businesses, so will the competition to stand out. The same short attention spans turning people away from long articles will drive them to watch videos that capture their attention from the start.

That doesn’t mean you need to spend a fortune on production costs, but plan your messages, get creative and have an eye-catching opener. Happy shooting!

Learn more about the tools

Make sure your laptop or desktop has the specs to handle video editing. An old PC will make the process far slower than it needs to be.

Look out for a PC with Intel® Optane™ memory, a new technology that is getting a lot of hype. Not only will it make your laptop or desktop more responsive, it LEARNS what you do most often so performance is better over time, allowing you to get things done faster and more easily.

With the new 8th Gen Intel® Core™ processors combined with Intel® Optane™ memory, your everyday tasks are up to 81% more responsive* so you can work more efficiently and spend less time in front of your screen.

You’ll find this tech available in laptops and desktops today, including NUCs, and more systems will be coming with it. Just look out for the Intel Optane memory logo.

This extra speed is why gamers love the extra smarts, and so will anyone in business who want to get more done in less time… including video editing.


On an 8th Gen Intel Core i5+ platform featuring 16GB Intel Optane Memory. As measured by SYSmark* 2014 SE Responsiveness Subscore comparing 8th Gen Intel® Core™ i5+ 8400 (16GB Intel® Optane™ memory module) + 1TB HDD vs. 8th Gen Intel® Core™ i5-8400 (HDD Only).