Writing for the web is not the same as writing for a brochure or magazine. There are many essential differences that you need to consider. Here are 23 simple tips I’ve picked up over the years.

Mary’s been making a living from words all her working life – as a teacher, freelance writer, facilitator, speaker and consultant. She’s the author of two small business marketing books, Promote Your Business and Talk Up Your Business and I happen to know there’s more in the pipeline. Additionally Mary has developed online and offline training programs on grammar, business writing and promotional writing.

Mary Morel is one of our stable of fine contributors. Be sure to check out her other articles:

• Tips for writing marketing material
• Styles in modern business writing
• Punctuation rules: Correct use of apostrophes
• Tips for self-editing and proofreading

Also be sure to check out this great piece on the Eight no-nos of web design …and this lively discussion over in the forums on one soloist’s website woes.

Video produced with our friends at BNET Australia.