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Productivity

17 ways to make good use of COVID-19 lockdown

Has the Covid 19 pandemic been a complete shock to your regular routine? Here are 17 great links to help make better use of the lockdown.

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Let’s face it: the last thing most businesses are thinking about right now is a new website, marketing campaign or mobile app. So for many of us, it’s a terrible time to land new clients, and a brilliant one for our regular projects to stall.

In principle, it’s easy to say this is the right time to get on with the things you put off while busy with client work. But a pandemic lifestlye plays brutal havoc with your direction, structure and focus.

Here are a few things that might help.

Wellbeing and self-care

Health, wellbeing and support have always been the basis for sustained productivity and happiness. With the additional challenges of the moment, they can use more attention right now.

Improving your web presence

Your clients might not be pulling the trigger on new work just yet. But bet your butt they are spending more time than ever online, engaging with content, pondering what to do during and after this crisis. It’s a great time to publish new content and refresh the old.

The pandemic is clearly topical, so by all means publish something about it.. if you’ve got something relevant and of genuine use to say. Tenuous links and gimmicks can make you look like you’re simply using misery to drive clicks.

A growing number of people would prefer distraction from Coronavirus, so there’s increasing space for more evergreen content too. This is the content that will still be working for you when all of this blows over.

Technology maintenance

This is also a great time to go over those boring but important computer things that could blow up in your face if put off forever.

Here are a few things you don’t need IT certifications to attend to:

When was the last time you actually tested your backups? How confident are you that they actually work?

Learn something new

You can go deeper on your skills, or tackle something tangential but related to broaden them. I’m a big believer too in the value of learning things that having nothing to do with work, to feed your brain with a different perspective entirely.

You’ve probably got your own ideas about what you’d like to learn. In any case, it’s futile to try to give something this open-ended even any kind of overview. So this is just some cool, completely free things I’ve enjoyed and found useful.

This can’t last forever

It might take until a vaccine, or for social distancing measures to contain the virus to a point where they can be wound back. 

Perhaps, before either of those take place, enough businesses will adjust to a socially distanced world that the gears of commerce start turning again.

Until that day comes, if you’re looking for something not covered here, feel free to ask around in the Flying solo forums. Or if you know of another great resource to share, leave it in a comment below!

James Mawson

is the Handsome Genius: a web copywriter and inbound marketing consultant specialising in the right content and strategy to bring great customers to a website that sells. Connect with him on Facebook and LinkedIn.

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