Sometime in April 2020, I’d be crowded in bed with my clients’ voices in my head. Every night, I’d consciously draw a circle around myself to stop business owner dilemmas following me into my dreams.
Since everything changed with the Covid-19 pandemic in March 2020, I’ve answered 2,634 questions from business owners who were dealing with their clients’ panicking, their staff being laid off or put on indefinite leave, and their bricks-and-mortar businesses suddenly moving online.
As a business coach with two communities (Momentum membership and my flagship program, Hustle & Heart), I had to stay strong and give confidence in order that my clients could do similarly for their clients. If everyone collapses, problems exacerbate. Perhaps you relate?
And so here we find ourselves, limping towards the finishing line of 2020. And while November and December is historically tiring, this year has been an even greater test, especially for Melbourne folks who’ve endured far more than the rest.
If you’re overwhelmed and ready for change, let’s look at how to move into clarity, and intentionally set your direction for the year to come.
Reignite the fire
As a business coach, I spend a lot of time listening to women telling me all the ways in which they don’t want to grow. More often than not, this is a coping mechanism rather than the truth.
When women in business tell me that they don’t want to grow, or they just wasn’t to refine what they’re doing, oftentimes the truth is:
- They feel alienated by the rah rah propaganda of hustle culture
- They’re sorely lacking emotional and practical support to do what they want to do
- They’re licking their wounds from having tried and failed in the past
- They’re feeling guilty or stressed about the clash of expectations from their multiple roles, both new and emerging, and a hangover from hundreds of years of what it means to be a woman.
How do I know this? Because I see it all day, every day. And, if someone was truly satisfied doing what they were doing, they wouldn’t be talking to me in the first place.
Part-and-parcel of the Momentum program is unashamed cheering and support to help women in business to embrace their ambitions, which is still a dirty word for women.
To openly want what you want in business (and life) is half the game to actually getting it.
Reset your nervous system
This week, I’m having two nights away from my family up on the Central Coast, which is less than two hours from where I live in Sydney. I’ve been doing a lot of bushwalking, meandering down streets to gawk at people’s gardens, and staring at the sea. It’s been a fantastic reset of my nervous system.
When your nervous system is under stress, you don’t make good decisions. In fact, you may make more rash decisions in the hope of removing the decision from your plate.
Every quarter, I facilitate quarterly business planning workshops as part of my Momentum membership. The first thing we do is take a breath, sitting in silence to calm ourselves and turn nervous energy into centred focus. Then we move onto reviewing and reflecting.
Don’t rush the process of finding your centre before you move into making big decisions.
Schedule in holidays and buffer
Many course participants have looked at me like I have two heads when I ask people in planning sessions to first schedule in time off and holidays. But without a big team, it’s impossible for you to keep all the balls in the air without buffer in which to breath.
Track your key metrics
You can also track your time, where your best clients are coming from, your website visitor numbers, your email list growth, your email open rate, your pitches and outreach, the number of times you’ve appeared in front of other people’s audiences.
Simply put, tracking key metrics enables you to make (far) better decisions in business.
Write a ‘stop doing’ list
Part of our planning process in Momentum is to write ourselves a ‘stop doing’ list. This could include cutting your low-profit offerings, setting yourself a minimum job value to stop taking on tiny jobs, stopping mindless ‘research’ procrastination, or stopping lifestyle routines, such as going to bed too late, working in the evenings or on weekends, or not getting enough practical help.
Redesigning your business
As a business owner, you are in charge. Don’t like mornings? Hate working evenings? Love working weekends? There’s no rulebook. You can redesign your business so that it works for your life, not shoehorn your life around your business.
Part of this involves better understanding the seasons and their effect on you, working to your strengths, better understanding your business, and evolving it so that it gives you what you need.
Turning a dream into a map
In Momentum, we take vague hopes, desires or dreams, and turn these into concrete goals: goals that are specific, measurable and time-bound. Then we take these goals and turn them into a map, so that each week, we know exactly what task to do (a task that takes no more than an hour) to move closer towards realising our goals.
This is where most people get stuck, and most people want help. In our Momentum sessions, I help people take something vague and turn it into an action plan of small steps. Once this is done, we use our group to hold ourselves accountable each week to do the tasks on our plans.
And in this way, we bite off more than we can chew, and get into the practice of chewing deliberately, calmly, methodically, and with lots of people to support us and cheer us on.